Your Pipeline
Shouldn't Stop The Moment You Do.

I build done-for-you Facebook Ads systems for established service businesses so you wake up to warm enquiries instead of a blank calendar.

Book a Strategy Call

Be honest with yourself for a second.

If you stopped, stopped making the calls, following up on referrals, asking for introductions, showing up at events, how long before your calendar started clearing out?

For most established service businesses, the answer is uncomfortable. A few weeks, maybe. A month if you're lucky.

And that's not because you haven't worked hard enough. It's because everything you've built relies on you being the one to drive it. You are the marketing. You are the business development. And the moment you take your foot off the pedal, even briefly, the pipeline feels it.

That's the thing nobody talks about when they tell you to "just get more referrals." Referrals are great. Until the person who sends you work gets busy, moves on, or just forgets. And you're back to ringing people who don't know you, hoping one of them happens to need you right now.

There's a better way to fill your calendar.

Not by working more hours or showing up to more events. By having a system running in the background — finding people who already need what you do, warming them up, and bringing them to you ready to have a conversation.

That's what the Lead Generator builds.

The Lead Generator — Full Build

$2,190 + GST (2 × $1,095)

The whole thing, done for you. Strategy, copy, landing page, full tech setup and 30 days of me in your account every single day making sure it's working.

You don't manage it. You don't learn it. You get on with running your business and warm enquiries start coming in from people who already need what you do.

What's included

Advertising strategy — I get into your business, your audience, and how your best clients actually make decisions. Your campaign is built around that. Not a template.
Ad copy — Written for your specific offer and audience in multiple variations, so we can test what lands and cut what doesn't.
Landing page — Copy and full build. The page someone arrives at after clicking your ad. Most campaigns fail here. We don't.
Thank you page — The moment someone submits their details, they're at their most engaged. This page warms them up before you've even picked up the phone.
Full technical setup — Pixel, conversion tracking, Ads Manager. Done properly from day one so we're measuring what actually matters.
30 days of active daily management — I'm in your account every single day. Watching what's working, cutting what isn't, making sure every dollar is doing its job.
30-day performance report — Real numbers. Cost per lead, conversion rate, quality of enquiries. What the data says, in plain English.
Retainer recommendation — Based on what actually happened in month one, I'll tell you exactly what month two should look like.

Ad spend goes directly to Meta — typically $10–20/day. That's separate from what you pay me.

The 30 days starts once onboarding is complete and I have everything I need from you. We move quickly — but we do it right.

Let's Build My Pipeline

Already Have a Landing Page that Converts?

$1,490 + GST (2 × $745)

If you've already got a landing page that works and you just need the ads side built and properly managed — this is it. Same strategy, same copy process, same daily management. Just without me building the landing page and thank you page from scratch.

Advertising strategy — researched properly, built around your audience and offer
Ad copy — written and tested in variations, with creative briefs
Full Ads Manager setup — pixel and conversion tracking done properly
Campaign launch and active daily management for 30 days
30-day performance report
Retainer recommendation for month two

Not sure if your landing page is actually doing its job? We can look at it on the Strategy Call. If it's not converting, the Full Build is the smarter starting point.

Let's Build My Pipeline

HOW IT WORKS

What the next 30 days look like

1. We talk first. Book a Strategy Call. We go through your business, your offer, your audience and whether this is the right fit for both of us.

2. You onboard. Simple checklist - offer details, brand assets, account access. The 30-day clock starts once I have everything I need.

3. I build. Strategy, copy, creative briefs, full tech setup. All happening in the background while you focus on your clients.

4. We launch. Your campaign goes live. I'm in the account every day from here.

5. You get the report. What it cost, what it brought in, what I'd change — and what month two should look like.

WHO THIS IS FOR

You're an established service business. You've got something proven to sell, a process that works, and clients who are happy when they find you.

The problem is getting found consistently — without it living on your to-do list every single week.

If you're still building your offer or just getting started, come back when you've got something working. This is built to amplify what's already good — not to fix what isn't.

AFTER 30 DAYS

The Lead Generator gets your pipeline built and proven. Most clients move into an ongoing Retainer from there — so the system keeps running, keeps improving, and never goes quiet just because you got busy.

See How the Retainer Works →

Your calendar shouldn't depend on how hard you chased last week.

Book a Strategy Call

Hi, I’m Bec Alison

A Small Business Marketing Consultant with 7+ years experience, a Bachelor’s of marketing and a passion for helping solopreneurs and business owners of serviced-based businesses.

I have worked across several hotels in Adelaide as their marketing manager before starting my own business where I have helped 30+ businesses over the last 3 years.

What sets me apart is my commitment to tailoring each marketing plan to fit the unique goals and challenges of every client. I’m not just about following the latest fads; I’m about finding what truly works for your business.

Hayley - Zynski Bakes

You’re the best !! I sat down and went though the marketing plan you gave me and wow, It’s like everything, so much work I think I’ll wallpaper it.
Ros Gervay - Business Coach

She is a wealth of knowledge, highly skilled and genuinely wants your success. This combination is rare! If you're looking for support in your business, you've found your girl.
Laura Butcher - TLC Properties

This strategy is exactly what my business needed, and I loved the messaging you came up with.