Facebook Ads Strategist. Based in Adelaide, working nationally. Mum of two boys under two, building a business that runs even when I'm not in the room because I needed to prove it was possible before I could sell it.
Hi, I'm Bec.
For two years I said yes to everything.
Social media. Email marketing. Content plans. Website copy. Ads. If a business needed marketing help and they were willing to pay me, I was in. And I was good at it. But being good at everything meant I was known for nothing — and my revenue reflected that. Some months were great. Most were inconsistent. I couldn't tell you why either way, which meant I couldn't fix it.
The shift happened when I stopped.
Stopped taking every enquiry. Stopped trying to be the full-service option. Started talking about the one thing I was actually brilliant at — building lead generation systems using Facebook Ads — and stopped apologising for not being everything else.
The right clients started showing up. Revenue evened out. For the first time, the business felt like something I'd designed rather than something I'd stumbled into.
That's what I help my clients get to faster.
I build Facebook Ads systems that bring warm, ready-to-book enquiries to established service businesses — without them having to chase every lead manually.
The businesses I work with are good at what they do. Their clients are happy. The problem is always the same: their pipeline relies on them actively driving it. Word of mouth, referrals, cold outreach, networking — all of it depends on them showing up consistently. And the moment life gets busy, the leads slow down.
That's what I fix. I build the system that keeps running when they aren't.
I do the whole thing — strategy, copy, landing pages, tech setup, daily management, reporting. Done for you, properly, by someone who understands what a consistent pipeline actually takes to build and maintain.
I'm not an agency. You deal with me.
What I actually do
I started this business in 2022 after having my first son. I called myself a VA and hid behind task lists for longer than I'd like to admit. It took someone looking at what I was actually doing and telling me to stop hiding for me to start owning it.
Then came maternity leave with my second. I left $5/day ads running while I was offline. Came back 90 days later to a pipeline of enquiries. That was the moment I knew — the system works even when you're not in the room. Which is exactly what I promise my clients.
I'm building a business that runs on systems, works nationally, and still gets me home by 6pm. Not every day. But most of them.
I work with established businesses. If you're still figuring out your offer, we're not the right fit yet.
I take on a small number of retainer clients at a time so the work stays good.
I'm direct. If something isn't going to work, I'll tell you before I take your money.
I'm based in Adelaide but work nationally. I've never needed to be in the same city to build a pipeline that works.
If you're ready to stop being the engine behind your own lead generation — the Lead Generator is where we start.