Have you heard of the customers buyer's journey, or funnel?
It's a journey every customer takes when a need is triggered.
A trigger could be internal, eg. hunger, or it could be influenced by an external factor, eg. a billboard.
By understanding our customer's journey, we can create marketing strategies to influence them from aware to purchase.
Here is a break down of the typical stages in the customer buyer's journey.
This journey may look different from brand to brand.
1. Awareness Stage:
2. Consideration Stage:
3. Decision Stage:
What It Means: Now, the customer is ready to make a decision. They're evaluating specific products or services and comparing prices, features, and reviews.
4. Purchase Stage:
5. Post-Purchase Stage:
6. Loyalty and Advocacy Stage:
7. Retention Stage:
When we understand our customers and how they buy, we can map out strategies to influence them on their journey, taking them from awareness to purchase.
Are you wanting help understanding your customers’ journey, and take more customers from aware to converted?
My map out your marketing strategy session, is a 1:1 coaching that will help you:
Gain clarity and confidence in your marketing.
Find the most effective strategies to take your customers from aware to converted.
Gain guidance from a marketing strategist with a Bachelor’s of Marketing, and 7+ years working with businesses like yours.
Find out more here.