Build a simple marketing system that consistently attracts leads and clients in 10 weeks.
Map out your marketing is a 10 week sprint for solopreneurs. Helping them create a personalised, repeatable marketing system without sacrificing your time, money or sanity.
For solopreneurs who want to grow their business, without doing more marketing.
I know how it feels to be doing everything you’ve been told to do by coaches and consultants, but you’re still crossing your fingers that clients will come.
You’ve shown up.
You’ve posted.
You’ve tweaked your bio, downloaded the freebies, maybe even tried running ads…
And yet, it still feels like a guessing game.
One week you’re booked out.
The next, it’s crickets.
You’re stuck in a cycle of “doing all the things” but still wondering why it’s not working.
You don’t need more advice, more hustle, or another cookie-cutter funnel.
You need a simple, scalable marketing system that actually works, one that fits your business, and brings in leads every single week, even when you’re not working.
That’s what Map Out Your Marketing is all about.
In 10 weeks months, you will build a marketing strategy and system that consistently attracts, nurtures, and converts the right clients, without burning you out.
Next round starts 13 October - only 10 spaces available
Why map out your marketing is designed for you
In just 10 weeks, you’ll build a simple, strategic marketing system designed to consistently attract, nurture, and convert the right clients, without needing to post every day, run complicated funnels, or hustle 24/7.
This program is about clarity, consistency, and confidence, helping you finally understand what works, why it works, and how to make it work for your business.
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MARKETING SYSTEM
You’ll build a personalised marketing strategy and funnel that does the heavy lifting for you.
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CONFIDENCE AND SKILLS
Feel in control of your marketing with the skills to show up consistently and strategically.
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SUPPORTIVE COMMUNITY
Surround yourself with other solopreneurs who get it. Stay motivated, stay accountable, and get answers when you need them.
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EXPERT SUPPORT
With weekly coaching, done-with-you support, and personalised feedback, you won’t be left trying to figure it out alone.
No more…
Wondering where your next client is coming from and stressing about how to fill your books
Wasting hours writing content that never converts into leads or sales
Signing up for “strategies” that don’t match your business or audience
Burning out trying to show up everywhere without seeing consistent growth
Instead after 10 weeks, you’ll
Have a clear, simple system that brought in leads and sales while you worked on your business (or took a day off)
Your content actually felt easy to create and it worked because it was built on a strategy
You had a rinse-and-repeat funnel designed specifically for your audience
You stopped throwing spaghetti at the wall and finally started growing on purpose
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Linja Reid - The Connected Bookkeeper
Bec is an incredible strategist because she really connects in with your business and creates a plan that works for you, your capacity and digs a little deeper when you're feeling lost. She's relatable and easy to work with and makes things really clear for those of us who aren't natural marketers!
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Lisa Infante - Courage to Change Collective
Bec went above and beyond for me, making sure she did background research on where my business sits in the marketplace, so all the info and suggested changes she put forward were directly correlated to areas that will make a difference to the success and visibilty of my business.
I know you didn’t get into business, to be a full-time marketer
You want the freedom.
The flexibility to grow a business you love without sacrificing enjoying your life.
Whether it’s showing up for your kid’s sports days or buying a caravan to explore the country.
Your business and marketing should work with your life, not against it.
When I had my second son, I felt the overwhelm of juggling a newborn, a toddler, and my business.
I didn’t have the luxury of overcomplicating my marketing. I needed something simple that I could do alongside caring for him. That’s when I developed a framework, one that combines clear strategies, streamlined systems, and automations to attract, nurture, and convert customers without giving up precious time with my family.
This framework not only simplified my marketing but allowed my business to grow even when I was nap-trapped or spending time with my boys.
It’s the same framework I now use to help solopreneurs like you gain clarity, create tailored strategies, and implement with ease.
How do you know this program will change your business?
It’s time to be honest with yourself, how many group programs have you joined and never finished?
How many courses have you bought, taken one module, and promised yourself you’d “come back to it”?
You don’t need more information, you need implementation.
That’s exactly what this program is built around.
Map Out Your Marketing isn’t just another strategy-in-a-box.
It’s a done-with-you experience where we build your marketing engine, together, step-by-step, with live support, tailored feedback, and expert guidance when you need it most.
It’s not passive learning. It’s practical doing.
And by the time we’re done?
You’ll not only know what to do, you’ll have already done it.
Your 10-Week roadmap to consistent leads
and sustainable growth
I don’t believe in cookie-cutter marketing strategies,
because no two solopreneurs are the same.
You won’t be boxed into a one-size-fits-all plan. Every solopreneur’s business is different, which is why this program gives you a clear path and the flexibility to adapt based on your goals. We start by mapping out your custom strategy and then move through implementation week by week.
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Plan your personalised marketing roadmap based on your business goals, capacity, and current gaps.
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Get clear on your vision, define your brand foundations, and align your marketing with what you’re building long term.
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Clarify exactly who you're marketing to and what they need to hear to take action.
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Understand your competitors, identify your strengths, and carve out a clear position in your space.
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Refine your offers and develop messaging that resonates and sells.
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Design a simple funnel or marketing strategy that connects all your efforts, from attraction to conversion.Item description
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Build a repeatable system for content creation that saves time and speaks directly to your ideal clients.
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Create your lead magnet, nurture sequence, and opt-in page to turn strangers into warm leads.
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Learn how to set up a basic Facebook or Instagram ad campaign to drive targeted traffic to your funnel.
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Map out your sales activities, build a campaign calendar, and learn how to guide your audience to say yes.
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Set up simple KPIs to track what’s working, optimise your system, and stay consistent moving forward.
Build a map and system that suits your business
While this is the core framework, your journey may look different.
You’ll have the support to adapt the content and focus on the strategies that make the most sense for your business.
BONUS - Learn and action workshops
Gain access to exclusive expert-led workshops designed to support your implementation, covering practical tools and strategies that complement the core sprint, without adding more to your plate.
Plus, get access to the replays from previous expert-led workshops.
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LEARN PR
Natalie Calderwood
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PRICING STRATEGY
Steven Edwards
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MARKETING ASSISTANT AI
Run by Bec Alison
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GOOGLE ANALYTICS
Run by Amy from Amy Who
This isn’t about doing more marketing, it’s about building a system that does the marketing for you.
Inside Map Out Your Marketing, you’ll create a clear strategy, set up a simple funnel, and finally stop wondering where your next client is coming from.
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Karen Miller - Solopreneur
Bec is very lovely to work with and listens to exactly what you'd like to achieve but also has an inate wisdom in the area of marketing and will expertly guide you to what's needed. I feel like I gave Bec very little information and she put together the perfect marketing campaign for us.
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Felicity Pascoe - The SheEO Agency
I loved my time working with Bec. It was so comforting knowing I was working with someone who knew her stuff and could get me to where I needed to get to, quicker than I could on my own. She is very thorough, very calm, friendly, genuine and honest with her her thoughts on best approach.
Map out your marketing program includes
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LIVE WEEKLY GROUP CALLS
Mini-strategy sessions on the topic, and get real-time feedback, work through challenges, and keep momentum with weekly calls.
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PRIVATE ONLINE COMMUNITY
For daily support, questions, accountability, and feedback from both Bec and other solopreneurs.
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MONTHLY WORKSHOPS
Hosted by experts, these workshops dive deep into key marketing strategies (e.g., lead magnet creation, automatio
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FLEXIBLE PATHWAY
Your plan is tailored based on your goals and stage of business, so you're not stuck in lessons you don’t need.
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LIFETIME ACCESS TO THE CONTENT
Unlimited access to foundational modules and recordings of expert sessions for future use.
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1:1 SPRINT PLANNING SESSION
A private call in to map your customised marketing sprint so you know exactly where to focus.
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IMPLEMENTATION TUTORIALS
No guesswork, get easy-to-follow instructions, guides, and checklists for every part of the sprint.
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10 WEEKS OF GUIDED CURRICULUM
A clear, step-by-step framework to help you build your marketing system—from foundations to launch.
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ACCESS TO ALUMNI GROUP
Stay connected with all previous program participants in my free community.
Ready to build a simple marketing system that works, even when you’re not?
The Map Out Your Marketing program is perfect for solopreneurs and service-based business owners, who are ready to:
You’re a service-based solopreneur (coach, consultant, creative, etc.)
You’re tired of throwing spaghetti at the wall
You want marketing that actually fits your capacity
You’re ready to step into the CEO seat and market with confidence
This program isn’t for everyone and that’s okay.
This program is not for you if:
You’re not ready to commit at least 2-5 hours per week to work on your marketing.
You’re not prepared to go all in and take action to grow your business.
You prefer to work entirely on your own and don’t need external accountability or expert support.
This program is built for action-takers who are ready to invest in themselves, follow a proven process, and see real results. If that’s you, I’d love to have you join us!
Hi, I’m Bec Alison
A Small Business Marketing Consultant with 7+ years experience, a Bachelor’s of marketing and a passion for helping solopreneurs and business owners of serviced-based businesses.
I have worked across several hotels in Adelaide as their marketing manager before starting my own business where I have helped 30+ businesses over the last 3 years.
What sets me apart is my commitment to tailoring each marketing plan to fit the unique goals and challenges of every client. I’m not just about following the latest fads; I’m about finding what truly works for your business.
Awards and features
My promise to you
I can’t guarantee what kind of results you will get because every business and brand is different, but I will promise you this.
If you complete the sprint and don’t feel more confident in your marketing, I’ll offer a private strategy session to review your plan and fill any gaps, on the house.
As your coach, I’ll be with you every step of the way, providing the guidance, strategies, and support you need to see real results.
However, this guarantee is a partnership, it only works if you commit to the process, show up, and implement the strategies we build together.
Your success is my priority, and I’ll do everything I can to help you achieve it.
Let’s make it happen!
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Hayley - Zynski Bakes
You’re the best !! I sat down and went though the marketing plan you gave me and wow, It’s like everything, so much work I think I’ll wallpaper it.
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Ros Gervay - Business Coach
She is a wealth of knowledge, highly skilled and genuinely wants your success. This combination is rare! If you're looking for support in your business, you've found your girl.
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Laura Butcher - TLC Properties
This strategy is exactly what my business needed, and I loved the messaging you came up with.
Case Studies
Dive deeper into the tailored solutions I’ve created for my clients and see the results they’ve achieved using my proven framework.
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Location: Regional Tourist Town
Goal: Become a must-visit destination for touristsThe Challenge:
A talented macaron and cupcake maker wanted her shop to be recognised as a key tourist attraction in her town but lacked the strategy to attract and retain tourists effectively.The Solution:
We built a tailored marketing strategy to position her business as a must-stop destination. Key actions included:Customer Targeting: Refined her ideal client persona to focus on tourists.
Visibility: Created a Tripadvisor presence, improved SEO rankings, and increased positive reviews.
Strategic Partnerships: Collaborated with local tourist operators to promote her shop.
Content & Advertising: Developed a content plan and ran ads on tourist-focused platforms.
The Results:
The strategy significantly increased visibility, boosted positive reviews, and drove more tourist traffic during peak seasons. Her shop became a recognised tourist hotspot in the region.n text goes here -
Location: Adelaide
Goal: Increase customers and sales for a new storeThe Challenge:
Six months into opening, Prelove struggled with attracting consistent customers and relied too heavily on immediate sales rather than nurturing potential leads.The Solution:
We implemented a lead generation and nurturing strategy to grow their email list and drive long-term engagement. Key actions included:Lead Collection: Launched a competition that grew their email list by 345 leads in three days.
Nurture Sequence: Created emails to build trust and awareness, followed by a special offer for participants.
Content Strategy: Crafted engaging content to demonstrate how Prelove solved customer problems.
The Results:
Within 30 days, email campaigns generated $5,000 in sales. Website traffic increased, and targeted ads built from the email list further boosted engagement. -
Industry: Professional Organising
Goal: Scale her business and explore new market opportunitiesThe Challenge:
Allie had big goals but lacked clarity on how to reach them, particularly in tapping into the deceased estate and senior downsizing markets.The Solution:
Using the Map Out Your Marketing framework, we identified opportunities, refined her strategy, and improved her content efforts. Key actions included:Market Strategy: Developed campaigns targeting deceased estates and seniors downsizing.
Content Expansion: Created a calendar of valuable tips, transformations, and eco-friendly product highlights.
Follow-Up System: Implemented a 60-day follow-up strategy to re-engage clients and increase repeat bookings.
The Results:
Allie successfully penetrated new markets, improved client retention, and scaled her business by booking more clients weekly. -
Industry: Real Estate
Goal: To attract and connect with everyday families through personalised messaging and marketing.The Challenge:
Operating in a highly competitive market dominated by large agencies, TLC Properties—a small, family-run real estate business—struggled to stand out. With 40% of the market made up of big brands, their marketing lacked the personal, relatable touch needed to differentiate themselves.The Solution:
We crafted messaging that aligned with how TLC Properties wanted to be perceived:Personalised Positioning: Highlighted their family-oriented, approachable service.
Unique Messaging: Positioned TLC as a “partner in property,” focusing on helping families with property sales and management.
Human Touch: Emphasised their high-quality, down-to-earth approach that resonated with everyday clients.
The Result:
TLC Properties now stands out as a relatable and trusted name in the real estate market. Their marketing reflects their values and personal approach, setting them apart from larger competitors and allowing them to connect more effectively with their target audience.
Payment plan
5x fortnightly payments of $180
1 x 1:1 Sprint Planning Session (Week 0)
Kick things off with a private strategy call to map out your unique marketing path based on where you’re at and what you need.10 Weeks of Structured Curriculum
A guided, flexible roadmap covering brand clarity, audience targeting, offers, messaging, funnel design, content systems, email marketing, lead gen, ads, sales and tracking.
(Adjustable to your business stage.)Weekly Group Coaching Calls
Live calls with Bec for real-time feedback, accountability and tailored advice.Done-With-You Implementation Support
Walkthroughs, frameworks and templates, no guesswork, no fluff.Private Community for Ongoing Support
Stay accountable, ask questions, and get feedback between sessions.All Resources, Swipe Files + Templates Included
From nurture sequences and funnel maps to ad outlines and content calendars.
Everything you need to build a scalable marketing system that attracts dream clients
Pay in full
$900
This isn’t your standard info dump course.
It’s a complete marketing system with coaching, tools, and support to grow your business, without burning out.
BONUSES - Valued at $8,599
A 60-minute 1:1 sprint to plan out your 10-weeks calls with me (Value: $990)
Full marketing & social media audit (Value: $1,590)
Google Analytics Workshop (Value: $850)
Paid Ads Starter Training (Value: $850)
How to Start Outsourcing Workshop (Value: $850)
Access to alumni group (Priceless)
Beta price locked in (Value: $1,490)
Extended access to the portal and community for 4 weeks (Valued at $790)
How will you know this program will work?
It’s natural to wonder if investing in a marketing program or working with a consultant will pay off.
Here’s how the Map Out Your Marketing coaching program is designed to generate results:
Clarity equals impact: By understanding exactly where to focus your efforts, you’ll stop wasting time on generic advice and concentrate on strategies that work for your business. This leads to more consistent leads and better customer conversions.
Tailored, actionable plans: Unlike one-size-fits-all courses, this program delivers a customised roadmap that aligns with your goals, ensuring you’re implementing strategies that directly contribute to your growth.
Proven Framework: This is the same process I’ve used to help 30+ clients attract customers, simplify their marketing, and achieve sustainable growth.
Ongoing Support and Accountability: Weekly coaching and expert guidance mean you’re not just learning—you’re implementing with confidence and making steady progress.
This isn’t just about a short-term win.
It’s about creating a foundation for long-term results.
Still unsure if this is for you?
Let me ask you—how long will you keep:
Trying every marketing strategy and platform, hoping something will stick?
Wasting time on marketing that doesn’t work for your business?
Feeling stuck and unsure about how to consistently attract customers?
The truth is, the biggest thing stopping businesses from growing is their marketing. They’re either not doing enough or not doing the right marketing.
But when you take the time to lay the foundations and create the marketing systems, you will never have to worry about where your next customer comes from again.
FAQs
If you have any questions about this package, please email me hello@becalison.com.au
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It’s a 6-month personalised group coaching program designed to help solopreneurs create tailored marketing strategies, implement systems, and consistently attract dream clients with confidence.
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This isn’t a one-size-fits-all course. You’ll follow a proven framework tailored to your business, with live coaching, expert workshops, and actionable guidance to help you implement strategies, not just learn them.
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I recommend allowing up to 5 hours per week for coaching calls, watch modules and implement the strategies.
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All coaching calls and workshops will be recorded and accessible to watch at your convenience.
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No problem! This program covers foundational modules to help you gain clarity and build your strategy from the ground up.
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Yes, if you implement what we come up with and stay consistent, you will get customers.
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Results will vary based on your effort and implementation, but past clients have achieved consistent leads, increased revenue, and greater confidence in their marketing.
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You’ll have weekly group coaching calls, access to expert workshops, community feedback, and built-in accountability to keep you on track.
This is a marketing group, and our support is focussed on marketing, if you have questions relating to other areas we will do our best to help.
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Yes, they can have access to this program. I ask that only one person from your team joins the group coaching call.