Fractional CMO & done-for-you marketing for coaches and service-based businesses
Smart, strategic marketing systems that scale your business, without the agency price tag or $120k annual salary.
Are you struggling to generate consistent leads and clients, even with a VA and ads in place?
Your presence is strong.
Your brand is recognised.
You’re getting leads and clients, but the flow is still ad hoc, never as steady or predictable as it should be.
You’re running paid advertising.
You've been running lead generation funnels.
You’ve invested in support through a VA or social media manager.
But the growth still isn’t consistent.
And even with help, you’re the one steering the strategy, reviewing the work, and trying to keep everything aligned.
You’ve scaled beyond DIY marketing, and you’ve outgrown coordinating your own marketing team.
You’re ready for a fractional CMO who can step in, integrate with your support team, and lead the strategy so your marketing finally works the way your business deserves.
It’s time to hire a fractional CMO
Because your business needs a strategy and a system that actually works without you being the one managing it.
A Fractional CMO brings executive-level marketing leadership to your business,
without the $120K+ salary, steep retainers, or confusing agency contracts.
You’ll get:
A strategic partner leading your funnels, ads, and campaigns
A clear direction (and someone to implement it)
Simple, data-driven systems that attract and convert clients
Meet Bec Alison
A fractional CMO and award wining consultant forr service based founders.
I support solopreneurs and coaches who want more consistency, better strategy, and marketing that finally feels in sync.
After 10+ years in the industry, and growing a business while raising a young family, I know how to keep marketing lean, clear, and impactful.
No fluff, just systems that scale.
My work combines strategy, structure, and hands-on support so you can stop spinning your wheels and get back to doing what you love.
Awards and features
What’s Included in a Fractional CMO Partnership
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Strategic Marketing Leadership
I drive the direction, planning, and refinement—so you don’t have to
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Funnel Creation & Optimisation
Whether you need a full rebuild or light refinement, we make your funnel work hard for you.
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Ad Campaign Management (FB, IG and Google)
I plan, build, and optimise campaigns that bring in qualified leads, not just clicks.
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Campaign Planning & Launch Strategy
Monthly planning sessions that align your content, funnels, and offers—for visibility and momentum.
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Email Marketing & Nurture Sequences
From welcome sequences to sales emails, we create messaging that moves leads to clients.
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Weekly Performance Insights
Simple, clear data and next steps so you always know what’s working.
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Team Coordination
I work directly with your VA, SMM, or designer, so you’re not managing all the moving parts.
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Ongoing strategy sessions
Catch up monthly to align your marketing with the goals of the business.
How it works
A simple 3-step process to get your marketing working without you in the middle of it all.
Audit & clarity
We start with a deep-dive into your current marketing strategy, ads, messaging, and offer suite to uncover quick wins and long-term growth levers.
2. Build & Implement
I roll up my sleeves and build or refine your funnels, create campaigns, and ensure your systems are running smoothly.
3. Scale & sustain
You’ll get ongoing optimisation, performance insights, and monthly strategy,all aligned to your goals and done for you.
You know you need marketing support to grow, but finding the right solution isn’t easy.
I’ve seen business owners struggle with VAs who need constant direction, social media managers who only focus on content, and agencies that cost too much without delivering a complete strategy.
That’s why I built this service, to give you expert strategy with done-for-you execution in a way that’s efficient, results-driven, and financially sustainable.
I act as your marketing consultant and point of contact, ensuring your marketing runs smoothly, attracts the right clients, and helps you scale, without you managing it all.
You didn’t start your business to spend hours on marketing.
Let us handle it, so you can focus on what you do best, while we help your business grow.
Get results like:
345 email subscribers in 7 days without you hustling.
The game plan to position yourself as a tourist destination without doing it yourself.
Increased average engagement rate of 10.21% across both Facebook and Instagram.
What my clients have to say
Tarsha Graefe - Mindset Coach
I love our marketing strategy calls & how you make sense of all my ideas & make them come to life! You’re a lifesaver 😘
Ros Gervay - Artist
Working with Bec is like having a business bestie by your side! She is a wealth of knowledge, highly skilled and genuinely wants your success. This combination is rare! If you're looking for support in your business, you've found your girl.
Lisa Infante - Courage to Change Collective
Working with Bec has been incredible for my business. Marketing used to feel like a scary beast, but Bec has helped me understand what's behind the strategy and how to implement it effectively. Her knowledge, especially with Facebook ads, is nothing short of amazing. She breaks everything down in a way that's simple and easy to grasp, making the whole process less intimidating. Highly recommend her for anyone looking to take their marketing to the next level!
Hayley - Zynski Bakes
You’re the best !! I sat down and went though the marketing plan you gave me and wow, It’s like everything, so much work I think I’ll wallpaper it.
Case Studies
Dive deeper into the tailored solutions I’ve created for my clients and see the results they’ve achieved using my proven framework.
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Location: Regional Tourist Town
Goal: Become a must-visit destination for touristsThe Challenge:
A talented macaron and cupcake maker wanted her shop to be recognised as a key tourist attraction in her town but lacked the strategy to attract and retain tourists effectively.The Solution:
We built a tailored marketing strategy to position her business as a must-stop destination. Key actions included:Customer Targeting: Refined her ideal client persona to focus on tourists.
Visibility: Created a Tripadvisor presence, improved SEO rankings, and increased positive reviews.
Strategic Partnerships: Collaborated with local tourist operators to promote her shop.
Content & Advertising: Developed a content plan and ran ads on tourist-focused platforms.
The Results:
The strategy significantly increased visibility, boosted positive reviews, and drove more tourist traffic during peak seasons. Her shop became a recognised tourist hotspot in the region.n text goes here -
Location: Adelaide
Goal: Increase customers and sales for a new storeThe Challenge:
Six months into opening, Prelove struggled with attracting consistent customers and relied too heavily on immediate sales rather than nurturing potential leads.The Solution:
We implemented a lead generation and nurturing strategy to grow their email list and drive long-term engagement. Key actions included:Lead Collection: Launched a competition that grew their email list by 345 leads in three days.
Nurture Sequence: Created emails to build trust and awareness, followed by a special offer for participants.
Content Strategy: Crafted engaging content to demonstrate how Prelove solved customer problems.
The Results:
Within 30 days, email campaigns generated $5,000 in sales. Website traffic increased, and targeted ads built from the email list further boosted engagement. -
Industry: Professional Organising
Goal: Scale her business and explore new market opportunitiesThe Challenge:
Allie had big goals but lacked clarity on how to reach them, particularly in tapping into the deceased estate and senior downsizing markets.The Solution:
Using the Map Out Your Marketing framework, we identified opportunities, refined her strategy, and improved her content efforts. Key actions included:Market Strategy: Developed campaigns targeting deceased estates and seniors downsizing.
Content Expansion: Created a calendar of valuable tips, transformations, and eco-friendly product highlights.
Follow-Up System: Implemented a 60-day follow-up strategy to re-engage clients and increase repeat bookings.
The Results:
Allie successfully penetrated new markets, improved client retention, and scaled her business by booking more clients weekly. -
Industry: Real Estate
Goal: To attract and connect with everyday families through personalised messaging and marketing.The Challenge:
Operating in a highly competitive market dominated by large agencies, TLC Properties—a small, family-run real estate business—struggled to stand out. With 40% of the market made up of big brands, their marketing lacked the personal, relatable touch needed to differentiate themselves.The Solution:
We crafted messaging that aligned with how TLC Properties wanted to be perceived:Personalised Positioning: Highlighted their family-oriented, approachable service.
Unique Messaging: Positioned TLC as a “partner in property,” focusing on helping families with property sales and management.
Human Touch: Emphasised their high-quality, down-to-earth approach that resonated with everyday clients.
The Result:
TLC Properties now stands out as a relatable and trusted name in the real estate market. Their marketing reflects their values and personal approach, setting them apart from larger competitors and allowing them to connect more effectively with their target audience.
Investment
High-touch, hands-on marketing leadership for solopreneurs and service providers ready to scale—without the overwhelm or full-time hire.
Plus, no lock-in period, you stay for as long as you want.
Ads management partner
Simple, consistent ads management for business owners who already have funnels in place and want to keep leads flowing.
Includes:
Management of up to 2 active Facebook ad campaigns
Ad creative loading and copy optimisation
Audience testing and budget recommendations
Monthly performance report
30-minute strategy call
$950 per month
Best for:
→ Coaches and service providers who want consistent leads, hands-off management, and expert oversight, without being ghosted by an agency.Why it’s valuable:
✔ Keeps your lead flow consistent
✔ Removes the overwhelm of ads management
✔ Gives you expert input without unnecessary complexity
✔ Ideal stepping stone if you're not ready for full-scale support
Fractional CMO support
For growing founders who want ads, funnels, and strategy handled, but don’t need new builds every quarter.
Includes
Management and overseeing of marketing strategy
Weekly ads management (Facebook and/or Google, up to 3 campaigns)
Funnel edits and conversion tracking
Email sequences and email marketing campaigns
Monthly campaign planning
Reporting and strategic recommendations
$1,500 per month
Best for:
→ Business owners with validated offers who are ready to scale, but no longer want to manage a piecemeal team.Why it’s valuable:
✔ Consistent strategic leadership without the full-time CMO salary
✔ Keeps your funnel and email aligned with your campaign goals
✔ Ensures your team executes without needing constant direction
✔ Balances implementation with strategy so nothing falls through the cracks
Fractional CMO - full service leadership
Your end-to-end marketing department, minus the $120K salary.
Includes everything in Tier 1, plus:
Advanced email segmentation and automations
Full launch and campaign support
Fortnightly strategy sessions
End-to-end team direction and execution oversight
$3,000 per month
Best for:
→ Founders scaling to multi-6 or 7 figures who want a strategic growth partner—not another freelancer to manage.
Why it’s valuable:
✔ Strategic thinking + hands-on execution all in one
✔ Your team, tech, and tactics aligned for maximum ROI
✔ Built to support big launches and long-term growth
✔ You stay in your zone of genius—while I lead the rest
Not sure which is right for you?
Let’s discuss your needs and find the best solution to help you achieve your goals.
Not Ready for Full Retainer Support?
Here Are Other Ways to Work With Me:
A 90- minute kickstarter Strategy Session
Get clarity and a roadmap to reset your marketing in a single session.Funnel Build (Lead Gen or Launch)
Custom funnels built to convert, no templates or guesswork.Facebook Ads Setup
Campaigns set up for scale, structured for results.