The 200 lead sprint
Build your lead generation system in 14 days to generate your next 200 leads whilst you take Christmas off.
For solopreneurs who want to fill their pipeline in December and January, without sacrificing family time or spending the holidays glued to their laptop.
Starts Monday 24 November
Google Meet
It’s the end of the year, I know.
You’re trying to finish client work, prep for next year, make school concerts, buy gifts, and somehow keep your business moving forward.
But there’s a launch coming up in January, and you know you’ll need new leads.
You want to fill your pipeline now, but not at the cost of your sanity or your family time.
You’re tired of always being “on.”
Tired of feeling like if you stop posting, stop showing up, or stop talking about your offer, everything will stop too.
You want space to breathe and a marketing system that keeps working when you can’t.
That’s exactly what this Sprint helps you build.
The 200 lead sprint starts Monday 24 November
Only 20 spots available, and the first five will receive a 1:1 with Bec to plan out your launch strategy.
By the end of the 200 Lead Sprint, you’ll have:
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Build a complete lead gen system that runs while you rest.
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Set up low-cost Facebook ad campaign that attract leads daily.
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Create a plan that directly supports your January launch.
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Implement a system that gives you the space to switch off.
Being a parent and a business owner means living in two worlds.
You’re replying to DMs during nap time.
You’re switching from strategist to snack provider in a single minute.
And you’re always asking yourself, “How do I keep growing my business without missing the moments that actually matter?”
You shouldn’t have to choose between being a good parent and running a successful business.
The 200 Lead Sprint gives you both, a structure that supports your growth and gives you permission to step back and rest.
Over 14 days, you’ll build and launch a complete lead generation system that attracts, nurtures, and warms up leads, even while you’re offline.
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Karen Miller - Solopreneur
Bec is very lovely to work with and listens to exactly what you'd like to achieve but also has an inate wisdom in the area of marketing and will expertly guide you to what's needed. I feel like I gave Bec very little information and she put together the perfect marketing campaign for us.
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Felicity Pascoe - The SheEO Agency
I loved my time working with Bec. It was so comforting knowing I was working with someone who knew her stuff and could get me to where I needed to get to, quicker than I could on my own. She is very thorough, very calm, friendly, genuine and honest with her her thoughts on best approach.
How the sprint will work:
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Week 1 — Build the Foundation
We’ll map out your offer, identify your audience’s core problem, and create your lead magnet. You’ll design your funnel layout and connect the dots so everything flows naturally.
Workshop #1 - Monday 24 November at 12pm ACST
Workshop #2 - Friday 28 November at 11.30am ACST
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Week 2 — Implement and Launch
We’ll build your pages, write your emails, and set up your ad campaign, step by step. By the end, your system will be tested, live, and ready to run while you take a break.
Workshop #3- Tuesday 2 December at 11.30am ACST
What’s Included
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Workshop 1: Create your Lead Magnet and Funnel Plan
Craft a compelling lead magnet and map the exact path your audience will take to your offer.
Monday 24 November at 12pm ACST
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Workshop 2: Build your Funnel and Nurture Sequence
Set up your opt-in pages and automations while writing the emails that keep leads warm.
Friday 28 November 11.30am ACST
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Workshop 3: Launch your Ads and Activate Your System
Set up your Facebook ad campaign, plan your creative, & make sure it’s tracking and running.
Tuesday 2 December 11.30am ACST
Plus:
Live support and feedback for 14 days in a private community to keep you moving and troubleshoot anything that gets in your way
Plug-and-play templates for:
Lead magnet types (guide, checklist, quiz, etc.)
Funnel structure with layout prompts for opt-in & thank-you pages
Email nurture sequences
Facebook ad copy and creative (including hooks and captions)
ChatGPT bots and SOPs for:
Funnel builds
Email sequences
Facebook ad campaign set-up
Lead magnet creation
Content planning for promoting your lead magnet
Campaign planning template to reverse-engineer your January goals and align every part of your system
Segmentation & tagging tracker to help you monitor who’s engaging, who’s not, and where to follow up
Content creation mini-training so you can confidently promote your lead magnet across social and email (not just rely on ads)
Plus, for the first five people who joins, they will receive a 60min 1:1 session with me to use
before end of January.
The 200 lead sprint are for solopreneurs who:
Have a strong offer or service they are ready to launch or relaunch in 2026
A service based business both online and brick and mortar.
Are ready to take action for 14 days and do the work to build this system.
This sprint isn’t for everyone and that’s okay.
This spring is not for you if:
You’re not ready to commit two the 3 workshops over the two weeks, at 1-2 hours each. If you can’t make it live their will be recordings.
Not ready to ask for help and questions
You’re not prepared to go all in and take action to grow your business.
You prefer to work entirely on your own and don’t need external accountability or expert support.
This program is built for action-takers who are ready to invest in themselves, follow a proven process, and see real results. If that’s you, I’d love to have you join us!
Hi, I’m Bec Alison
A Small Business Marketing Consultant with 7+ years experience, a Bachelor’s of marketing and a passion for helping solopreneurs and business owners of serviced-based businesses.
I have worked across several hotels in Adelaide as their marketing manager before starting my own business where I have helped 30+ businesses over the last 3 years.
What sets me apart is my commitment to tailoring each marketing plan to fit the unique goals and challenges of every client. I’m not just about following the latest fads; I’m about finding what truly works for your business.
Recognition and as featured in
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Hayley - Zynski Bakes
You’re the best !! I sat down and went though the marketing plan you gave me and wow, It’s like everything, so much work I think I’ll wallpaper it.
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Ros Gervay - Business Coach
She is a wealth of knowledge, highly skilled and genuinely wants your success. This combination is rare! If you're looking for support in your business, you've found your girl.
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Laura Butcher - TLC Properties
This strategy is exactly what my business needed, and I loved the messaging you came up with.
Case Studies
Dive deeper into the tailored solutions I’ve created for my clients and see the results they’ve achieved using my proven framework.
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Location: Regional Tourist Town
Goal: Become a must-visit destination for touristsThe Challenge:
A talented macaron and cupcake maker wanted her shop to be recognised as a key tourist attraction in her town but lacked the strategy to attract and retain tourists effectively.The Solution:
We built a tailored marketing strategy to position her business as a must-stop destination. Key actions included:Customer Targeting: Refined her ideal client persona to focus on tourists.
Visibility: Created a Tripadvisor presence, improved SEO rankings, and increased positive reviews.
Strategic Partnerships: Collaborated with local tourist operators to promote her shop.
Content & Advertising: Developed a content plan and ran ads on tourist-focused platforms.
The Results:
The strategy significantly increased visibility, boosted positive reviews, and drove more tourist traffic during peak seasons. Her shop became a recognised tourist hotspot in the region.n text goes here -
Location: Adelaide
Goal: Increase customers and sales for a new storeThe Challenge:
Six months into opening, Prelove struggled with attracting consistent customers and relied too heavily on immediate sales rather than nurturing potential leads.The Solution:
We implemented a lead generation and nurturing strategy to grow their email list and drive long-term engagement. Key actions included:Lead Collection: Launched a competition that grew their email list by 345 leads in three days.
Nurture Sequence: Created emails to build trust and awareness, followed by a special offer for participants.
Content Strategy: Crafted engaging content to demonstrate how Prelove solved customer problems.
The Results:
Within 30 days, email campaigns generated $5,000 in sales. Website traffic increased, and targeted ads built from the email list further boosted engagement. -
Industry: Professional Organising
Goal: Scale her business and explore new market opportunitiesThe Challenge:
Allie had big goals but lacked clarity on how to reach them, particularly in tapping into the deceased estate and senior downsizing markets.The Solution:
Using the Map Out Your Marketing framework, we identified opportunities, refined her strategy, and improved her content efforts. Key actions included:Market Strategy: Developed campaigns targeting deceased estates and seniors downsizing.
Content Expansion: Created a calendar of valuable tips, transformations, and eco-friendly product highlights.
Follow-Up System: Implemented a 60-day follow-up strategy to re-engage clients and increase repeat bookings.
The Results:
Allie successfully penetrated new markets, improved client retention, and scaled her business by booking more clients weekly. -
Industry: Real Estate
Goal: To attract and connect with everyday families through personalised messaging and marketing.The Challenge:
Operating in a highly competitive market dominated by large agencies, TLC Properties—a small, family-run real estate business—struggled to stand out. With 40% of the market made up of big brands, their marketing lacked the personal, relatable touch needed to differentiate themselves.The Solution:
We crafted messaging that aligned with how TLC Properties wanted to be perceived:Personalised Positioning: Highlighted their family-oriented, approachable service.
Unique Messaging: Positioned TLC as a “partner in property,” focusing on helping families with property sales and management.
Human Touch: Emphasised their high-quality, down-to-earth approach that resonated with everyday clients.
The Result:
TLC Properties now stands out as a relatable and trusted name in the real estate market. Their marketing reflects their values and personal approach, setting them apart from larger competitors and allowing them to connect more effectively with their target audience.
Payment plan
3x fortnightly payments
of $100
Your investment
Inclusions
Three Live Workshops
Each one focuses on one core part of your system:
Workshop 1: Create your Lead Magnet and Funnel Plan
Craft a compelling lead magnet and map the exact path your audience will take to your offer.
Workshop 2: Build your Funnel and Nurture Sequence
Set up your opt-in pages and automations while writing the emails that keep leads warm and connected.
Workshop 3: Launch your Ads and Activate Your System
Set up your Facebook ad campaign, plan your creative, and make sure everything is tracking and running smoothly.
Plus:
Live support and feedback for 14 days in a private community to keep you moving and troubleshoot anything that gets in your way
Plug-and-play templates for:
Lead magnet types (guide, checklist, quiz, etc.)
Funnel structure with layout prompts for opt-in & thank-you pages
Email nurture sequences
Facebook ad copy and creative (including hooks and captions)
ChatGPT bots and SOPs for:
Funnel builds
Email sequences
Facebook ad campaign set-up
Lead magnet creation
Content planning for promoting your lead magnet
Campaign planning template to reverse-engineer your January goals and align every part of your system
Segmentation & tagging tracker to help you monitor who’s engaging, who’s not, and where to follow up
Content creation mini-training so you can confidently promote your lead magnet across social and email (not just rely on ads)
Plus, for the first five people who joins, they will receive a 60min 1:1 session with me to use before end of January.
Pay in full
$249
If you would like to enquire about alternative payment plans please reach out to me hello@becalison.com.au
My promise to you
I can’t guarantee what kind of results you will get because every business and brand is different, but I will promise you this.
If you complete the sprint and don’t feel more confident in your marketing,
By the time you put on your out of office email, you’ll have a fully functional lead generation system running quietly in the background, capturing new leads every day and nurturing them automatically.
If you have 0 new leads after completing the sprint by 2026, you will get a free 60 min 1:1 coaching session to work through the constraints in your marketing.
That’s my promise to you.
We start Monday, 24 November.
Join us and finish the year strong, with a marketing system that supports both your business and your family.
Frequently asked questions
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No problem, I’ll help you create one inside the Sprint. You’ll walk away with a lead magnet that solves a specific problem, aligns with your January offer, and is ready to plug into your funnel.
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This Sprint is designed with busy solopreneurs in mind. Each workshop is designed so you complete majority of the work with me.
There will be recordings to go back and watch.
I recommend allowing 2 hours per workshop.
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Yes. You’ll get simple step-by-step instructions, templates, and workflows to make building your system easier, plus live support to help you troubleshoot anything tricky. You don’t need to be a tech expert, just willing to follow the process.
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Not at all. While I’ll be using GHL for demos, everything in the Sprint is platform-agnostic. You can implement your system in any email marketing or funnel builder you prefer. I’ll also provide layout templates and walkthroughs that can be used in MailerLite, ConvertKit, etc.
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You’ll finish the Sprint with a complete lead generation system — lead magnet, funnel, nurture sequence, and ad campaign — that can generate qualified leads daily. Results vary based on your offer and audience, but the goal is to build a system that continues to perform long after the Sprint ends.
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Yes. All workshops will be recorded and uploaded to the community space inside GoHighLevel so you can catch up when it suits you.
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Yes — while the Sprint is designed to prepare for a January launch, it works for anyone wanting to build a marketing system that attracts and nurtures leads automatically. Even if your next launch is later, you’ll still benefit from having your funnel built and running.
Still not sure if this is right for you?
Please book in a complimentary scale session with me so we can determine if this program is right for you.